As part of Pepsi’s social media campaign, I designed and animated custom expressive emojis that brought the brand’s playful energy to life. Each emoji was meticulously animated and composited into unique scenarios, seamlessly blending with custom backgrounds ranging from live-action footage to 3D environments and 2D illustrations. These vibrant, animated emojis were featured across Pepsi’s social media platforms, engaging audiences with fun, dynamic content that was adaptable to a variety of themes and storytelling moments. This project allowed for creative flexibility, utilizing different styles to craft highly shareable and visually captivating social media content.